10 Things Every Instagram Statistics Lover Should Know

The Instagram application allows users to snap photos, edit them, and apply various digital filters, leading to the coining of "tweaking photographs" and saving the image in the memory for later uploading or sharing on other major social networking sites.

Photo-based content is the most popular content on Instagram, including photographs clicked by professional photographers and selfies taken by regular individuals. Short video clips known as IGTV are the second-most popular content on Instagram.

Let's begin with the top ten Instagram statistics for 2021 that every marketer should be aware of.

Instagram is a social networking platform with more than 1.074 billion monthly active users and 500 million daily active users.

1

Compared to Facebook, Instagram can produce nearly 4 times the number of interactions.

2

On Instagram, the average post includes 10.7 hashtags.

3

More than 70% of Instagram's billion monthly active users are under 35.

4

Instagram users spend 53 minutes every day on an average.

5

80% of Instagram users use the platform to assist in deciding whether or not to buy a product or service.

6

Instagram already has over 200 million companies registered.

7

Outside of the US, 87.77% of Instagram's 1.39 billion users might have reached through an advertisement in 2021.

8

Instagram is used by 71% of businesses in the United States.

9

The average engagement rate for a business account's Instagram post is 0.96%.

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